AI phone assistantfor car dealerships

Roughly three kinds: AI phone assistants that answer calls and make calls themselves, chatbots on the website, and AI features in dealer management and workshop systems. In service, most decisions are made on the phone: according to the DAT Report, 66% of customers of brand workshops and 63% of customers of independent workshops book their appointments by phone.

ScaleTalk is an AI phone assistant for exactly these calls, inbound and outbound, on your existing number.

ScaleTalk starts at €99 per month. Costs depend on your call volume, not on the number of employees. For comparison: Bosch Car Service Brenner now pays about €250 a month for roughly 850 calls; before that, the call center cost €1,800.

Yes. Max understands freely spoken sentences, asks follow-up questions and books appointments during the call, with no keypad menu. At the start he says that he is an AI, as Article 50 of the EU AI Act has required since August 2, 2026. The fastest way to convince yourself is the test number on this page.

For a dealership and workshop, the one that can reliably do four things: read back license plates and have them confirmed, book appointments directly into the calendar, warm-transfer to service reception or sales, and make outbound calls only where they are allowed. Check exactly that in a test call before you decide.

No, there is no fixed date. Germany has a situational requirement: in case of black ice, snow-covered roads, slush, ice or frost, you may only drive with suitable tires (Section 2 (3a) StVO). “From O to O”, meaning October to Easter, is only a rule of thumb.

This is exactly the question customers ask constantly in season. Max answers it from your knowledge base and books the appointment right away.

On the inspection sticker on the rear license plate: the number at the top shows the month, the number in the middle the year. The date is also in the vehicle registration document (Zulassungsbescheinigung Teil I). Cars must go to their first general inspection after 36 months, then every 24 months (Section 29 StVZO with Annex VIII).

Max can handle this for your customers: those who have consented get a call before it expires and an appointment right away.

In many businesses, the service advisor receives the vehicles, discusses repairs, creates work orders and estimates, and hands the car back. The service assistant organizes everything around that: phone, appointments, invoices, loaner cars.

Max takes over the phone part: appointments, standard questions, callbacks. Advice at the vehicle stays with a human.

Under Section 7 (2) No. 1 UWG (German Unfair Competition Act), advertising by phone to consumers without prior express consent is an unreasonable nuisance, and to businesses without at least presumed consent. Consent must be documented and the proof kept for five years (Section 7a UWG).

Calls about an ongoing order, such as “Your car is ready”, and callbacks the customer asked for themselves are different. This is a general classification, not legal advice.

For an AI phone assistant, the GDPR applies as it does to any service provider that processes customer data. With ScaleTalk, the data is stored on servers in Frankfurt and stays in the EU, you get a data processing agreement under Art. 28 GDPR, and calls are only recorded with consent. In addition, there is the disclosure obligation from Article 50 of the AI Act.

Yes. Everything runs via call forwarding on your number. You decide when Max takes over: always, as soon as all lines are busy, when nobody picks up after a few rings, or after hours.

Yes, if your system has an interface. This applies, for example, to Keyloop, Loco-Soft, WERBAS, incadea and VaudisX, plus workshop planners like 1-wtp and repareo. Max then recognizes customer and vehicle, sees the order status and enters appointments directly. Without an integration, appointments land in your Google or Outlook calendar and call logs arrive by email. Which route fits your setup, we clarify in the needs analysis.

Yes. Each location keeps its number, Max knows which branch was called and warm-transfers to service reception, sales or parts. Warm means: he briefly summarizes the request and only then connects. There is no limit on how many calls can run at the same time.